This project was aimed at designing brand collateral for a business that already had a logo. I was in charge of designing print-ready business cards, a letterhead, and email signatures.
Spot On Trading is a company focused on imports/exports and logistical services. I opted to highlight the brand with a playful aesthetic, using illustrative elements that showcase their array of services and freight/logistics vehicles they might use. I found that the illustrative elements paired nicely with the more 'corporate' looking logo to add an element of friendliness. Using distinctive elements also helps with brand recognition.
