Scout Cloud is a full-service digital marketing agency, with a focus on predictive influencer marketing. I was in charge of writing and designing content for their social media, which (mostly) consisted of informational static posts, with the occasional motion design.
Because Scout Cloud already adopted a logo and developed a colour palette, I was in charge of using these brand elements, expanding on them, and creating a unique social media look & feel that retained brand consistency. I aimed for Scout Cloud's social media to feel fun & vibrant, but still professional. This was achieved through combining a minimalist layout with playful design elements and a particular focus on the colour and style of font.
