Rise & Shine is an imagined brand for a coffee shop with a 70's/retro aesthetic. The logo and overall look and feel of the brand was inspired by the famous 'flower power' period of disco, hippies, and grooviness (an aesthetic I adore).
I aimed for this brand to feel joyful, energetic, and boosting, much like how one would feel after that first sip of coffee in the morning. The font and colour palette are both reminiscent of the laid-back and carefree vibe in the 70's era, and strives to create a welcoming and fun atmosphere where customers can experience the joy of a vibrant coffee culture. Rise & Shine offers an immersive journey that promises to uplift spirits and bring cheerful energy to everyone's morning routine.
