Rallies & Rackets is an online tennis merchandise store started by 2 best friends who fell in love with the sport. This project involved designing a logo for the newly founded brand in order to catch the attention of tennis loving customers.
Drawing inspiration from iconic elements commonly associated with the sport, such as the tennis ball and racket, my design aimed to provide potential customers with an immediate understanding of the brand and its products. Tennis, being an elegant sport with royal spectators at Wimbledon, influenced my choice of elegant fonts to infuse the logo with a sense of sophistication. Moreover, I opted for a 'stamp-like' logo, which not only captures the essence of fashion but also allows for seamless application on business merchandise, adding to its stylish appeal.
