Quicket is one of South Africa's leading online ticketing services for events of all sizes. I was tasked with designing themed promotional videos for Quicket's paid media campaigns that run on Meta, Google, and TikTok. Given the nature of paid media content, the videos required a concise and impactful approach to capture potential customers' attention.
For these designs, Quicket introduced a new feature to their website where users are able to browse events and add filters to their search according to their preferences, therefore, it was imperative to highlight and promote this new feature. It was important for me to explore engaging, fast-paced videos, as well as slower, more informational videos to gauge Quickets' audience preferences in video content styles.