Earthwell is a 100% organic company that produces and sells products for dogs, cats, horses etc. and their owners. This project served as a rebrand for a company previously named 'Earthwise Pets.' The rebrand involved a name and logo refresh, as well as brand collateral designs that included packaging, print, and advertising.
The client requested for the overall look & feel of the brand to move away from being pet focused and more along the lines of wellness focused. A focus was also put on helping the brand resemble popular retail products in the wellness industry, and giving it a more luxurious feel.
