Carlton Project Management specializes in project management, with a primary focus on utilizing system thinking to enhance the efficiency and performance of intricate projects. My task involved a comprehensive branding project, encompassing the creation of a logo, color palette, and an overall brand identity for the company.
Given the strategic and analytical nature of project management, I sought inspiration for the logo from diverse sources such as charts, graphs, architectural blueprints, and mind-maps. My vision was to craft a logo where the letter 'C' portrayed an active engagement in problem-solving and statistical analysis, symbolizing the company's dedication to addressing challenges with expertise and precision. The final logo features strong, bold letters that convey stability and reliability, while its dynamic and cut-out shapes embody progress and forward-thinking.
