Breathe is a visionary brand that was conceptualized for my fourth-year research article. The article delved into the fascinating realm of applying biophilic design principles to modern design disciplines, with a primary focus on reducing stress and anxiety levels in students. As a natural progression of the research, Breathe emerged as a product, serving as a captivating embodiment of the biophilic design concept. With a dual purpose of educating and implementing biophilic design principles, Breathe aspires to set an example for the profound benefits of integrating nature-inspired elements into design.
The logo, taking inspiration from the graceful shapes of wild mushrooms, stands as a dynamic symbol for Breathe. It embraces flexibility, allowing the shapes and colors to adapt to various situations and contexts, mirroring the adaptability of nature itself. Through Breathe, the transformative power of biophilic design is brought to life, promoting well-being and fostering an enriched connection with the natural world. This imagined brand serves as an inspiring endeavor, inviting individuals and design enthusiasts to explore the boundless possibilities of biophilic design and its potential to enhance the lives of students and beyond.
